Global Scale
Masstige Fragrances
Innovative Brands

Four Decades of Refinement

  • 1986

    Founded by Yehuda Shechter

  • 1993

    Began producing owned products (Byou Tfull)

  • 1999

    Partnered with French perfumer Ghaleb Harb (Insurrection)

  • 2010 - 2016

    Expanded portfolio (Ella James, Territoire, Acqua Di Parisi, Have-A-Scent)

  • 2019

    Third generation leadership, accelerating innovation and company growth 

  • 2025

    Partnership with Boyne Capital to continue accelerating growth

Empty white concrete textured surface wall.
A collage of four images: a box of perfume, a fashionable man in a yellow jacket and sunglasses, a woman with rings and sunglasses outdoors, and a close-up of a fragrance being poured into small bottles.
Young man with short dark hair wearing pink sunglasses, a yellow jacket, and an orange shirt against a blue background.
A holographic perfume bottle inside a white box with a sliding cover labeled "INSURRECTION II Pure".
Test tubes with orange fragrance being filled in a laboratory setup.
A woman with dark hair in a bun, wearing sunglasses, jewelry, a beige coat, and a brown ribbed turtleneck, standing outdoors near rocks.

Inspired by Bold Fashion & Charisma

We draw influence from chance-takers and trend-setters to create innovative products that match the bold ambitions of our consumers.


With more than 40 years of experience, we partner with distributors and retailers across global markets—particularly in North America, Latin America and the Caribbean—to deliver premium-feeling fragrances, built for commercial performance

Abstract marble pattern with gray, white, and black veining highlighted with gold accents.

Our Promise to Partners

We deliver fragrance brands that are premium-feeling, commercially proven, and reliably produced—so our distribution partners can build consistent momentum in-market.

Reliability

Stable production and supply to support growth

Support

Clear tools and collaboration to enable sell-in & expansion

Consistency

Dependable product quality and repeatability

Contact Sales
Bush of small white flowers with yellow centers, in a natural outdoor setting.
Blank textured concrete background.

What Sets YZY Apart

French Fragrance Expertise
We collaborate with leading French fragrance houses to ensure elevated, modern scent creation.

Vertically Integrated Manufacturing
End-to-end control over quality, cost structure, and production reliability.

Category Trendsetters
A track record of launching in-demand fragrance profiles that perform commercially.

Portfolio Built for The Many
Multiple distinct brands designed to meet different consumer segments and markets.