THREE GENERATIONS
OF GROWTH
THREE
GENERATIONS
OF GROWTH
We are the third generation leading YZY Fragrances, building upon the heritage established by our grandparents and shaping the brand’s evolution for more than twenty years. Deeply involved in every stage of the business, we have transformed YZY from a traditional family company into a contemporary perfumery house with a clear global outlook—refining its creative direction, strengthening its operational foundations, and elevating its standards of quality and craftsmanship.
We are the third generation leading YZY Fragrances, building upon the heritage established by our grandparents and shaping the brand’s evolution for more than twenty years. Deeply involved in every stage of the business, we have transformed YZY from a traditional family company into a contemporary perfumery house with a clear global outlook—refining its creative direction, strengthening its operational foundations, and elevating its standards of quality and craftsmanship.
We are the third generation leading YZY Fragrances, building upon the heritage established by our grandparents and shaping the brand’s evolution for more than twenty years.
Joseph & Mordi Bouskila
Deeply involved in every stage of the business, we have transformed YZY from a traditional family company into a contemporary perfumery house with a clear global outlook—refining its creative direction, strengthening its operational foundations, and elevating its standards of quality and craftsmanship.
AN EYE ON THE FUTURE
While our roots are firmly anchored in tradition, our vision is resolutely forward-looking. By balancing legacy with innovation, experience with curiosity, and heritage with modernity, we continue to shape fragrances that resonate today and inspire tomorrow.
THREE CORE AREAS OF FOCUS